Stumbled across this recently. I love a good spoof, me.
Tuesday, 10 June 2008
Friday, 6 June 2008
Was difficult worth doing? Part 2
So W+K have done the new Honda ad (and so have 4 Creative - see part 1) and I feel a little let down. Not in the way that it compares badly to the classics of the past, but how it compares to the live ad. With the live ad there is a sense of involvement and event. The W+K one just feels a bit too much like... well, an ad. Watching you question the realness of the stunts, and I think I would have less if I hadn't seen the live one first. As with the Sony Balls, Paint and Honda Cog ads, until you know "they actually did that" the spectacle isn't complete. I think tactically the live ad went out first to try and convince us of the genuineness of the second. Unfortunately if that was the case, it backfired.
Maybe it's the cinematic style as well. Documentaries are often filmed on video for a reason. The stunts are not impressive enough for cinema, if they'd shot it with a PD150 (the films on the campaigns supporting website are really well put together and add considerably to the experience) I would have bought it more, hence the first ad being more of a success. But then your stuck with getting the big shiny car shots for the client, as the brief was clearly designed to show off the new car.
So was 'difficult worth doing'? For 4Creative, yes and Wiedens, yes too. I the second will serve to jog peoples memory about the first ad/event and it was necessary to sell the new car as well. So overall the two ads work in harmony to raise brand profile and specifically sell the brands new product. I just felt slightly deflated after the second... but the website and lead up films are really cool.
Maybe it's the cinematic style as well. Documentaries are often filmed on video for a reason. The stunts are not impressive enough for cinema, if they'd shot it with a PD150 (the films on the campaigns supporting website are really well put together and add considerably to the experience) I would have bought it more, hence the first ad being more of a success. But then your stuck with getting the big shiny car shots for the client, as the brief was clearly designed to show off the new car.
So was 'difficult worth doing'? For 4Creative, yes and Wiedens, yes too. I the second will serve to jog peoples memory about the first ad/event and it was necessary to sell the new car as well. So overall the two ads work in harmony to raise brand profile and specifically sell the brands new product. I just felt slightly deflated after the second... but the website and lead up films are really cool.
Wednesday, 4 June 2008
POV Nike Ad Full length
Like it. A lot. Including the 2D post production weirdness - echoes computer games. It's what all the kids are into now - realistic, interactive entertainment. How long will it be before the games industry kills off Hollywood?
Monday, 2 June 2008
Local vicar's tea spiked with happy pills
Check out what came through my front door.
The best bit's the lion, it's loving the petting.
The best bit's the lion, it's loving the petting.
Was difficult worth doing? Part 1
Two new ads for Honda have recently been aired on Britsh telly. They both involve skydivers making intricate and risky formations after jumping out of a plane at fuck loads of feet high. After which follows the strapline "Difficult is worth doing". However each ad was done by a different agency.
$ Creative produced the first ad, which aired on a Thursday night, was 3 minutes long and live. Every national newspaper covered the subject leading up to the event. In fact, it was advertised in much the same way as a programme. It had it's own publicised time slot, and ad campaign. People set their alarms for 8.10pm and snuggled up on the sofa to tune in. Because who wouldn't want to watch adrenalin junkies dice with death live on terrestrial tv. Well... me actually.
It slipped my mind. For once I was doing something better than checking out ads. I was at a concert. So what chance have agencies got in encouraging people to watch ads if the ad students aren't even interested?
Hey, I never said I wasn't interested. As soon as I woke up the next day I got straight on Youtube. It was comparible to watching match of the day. I purposefully didn't want to know the results. I was genuinely excited.
See what you think...
Seeing the ground rush up while they calmly go through their routine is a bit hairy, but I think the whole event was really involving. The interest surrounding it was enormous. It still is. And most importantly it's not just ad land that's talking.
Great job, I agree with Scamp, 4Creative deserve a Black Pencil. What on earth could Wiedens do with the second ad to top this?
To be cont...
$ Creative produced the first ad, which aired on a Thursday night, was 3 minutes long and live. Every national newspaper covered the subject leading up to the event. In fact, it was advertised in much the same way as a programme. It had it's own publicised time slot, and ad campaign. People set their alarms for 8.10pm and snuggled up on the sofa to tune in. Because who wouldn't want to watch adrenalin junkies dice with death live on terrestrial tv. Well... me actually.
It slipped my mind. For once I was doing something better than checking out ads. I was at a concert. So what chance have agencies got in encouraging people to watch ads if the ad students aren't even interested?
Hey, I never said I wasn't interested. As soon as I woke up the next day I got straight on Youtube. It was comparible to watching match of the day. I purposefully didn't want to know the results. I was genuinely excited.
See what you think...
Seeing the ground rush up while they calmly go through their routine is a bit hairy, but I think the whole event was really involving. The interest surrounding it was enormous. It still is. And most importantly it's not just ad land that's talking.
Great job, I agree with Scamp, 4Creative deserve a Black Pencil. What on earth could Wiedens do with the second ad to top this?
To be cont...
Subscribe to:
Posts (Atom)
