Last week took me to the D&AD New Blood exhibition at Earls Court. Quite frankly the standard was shocking. The graphics and illustration left more of an impression so my mission of finding a copywriter bombed. I came away feeling bitterly depressed. Which is why, when I saw there were no British finalists for the Future Lions it didn't surprise me one bit.
http://www.futurelions.com/
The ideas aren't massively mind blowing (GPS/ Google Earth tracking, nothing new there) but at least they attempt at a degree of creativity that was seriously lacking in most of the work I saw last Tuesday. Oh dear.
Happy Thought has a more in depth review of New Blood, check it
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