I know... but I couldn't help myself. Pun's are disgusting and crass and brilliant. It's like tourette's though, I felt uncontrollably compelled. I apologise. But the headline is true; the Smart car strategy makes a lot of sense. Ok, so it's not the donkey's knob when it comes to campaigns but I'm always impressed when demonstration advertising as straight as this is made appealing. So kudos to Agency Republic for it's cute handling of good interactivity.
http://www.truthaboutsmart.co.uk/
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